Bad things can happen to anybody at any time  
 

With digital age as a major part of our lives, what we used to experience a 24-hour news cycle has turned into a 24-second blast of information, stories even better as dramatic stories in social media platforms such as Facebook posts, tweets and online web boards.

 

What if it is your organization, brands or your CEO’s stories being spread out negatively, who would you turn to asking for help when
an unexpected or unplanned situation like that happens.

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Online crisis management requires you to be First, be Right, be Credible and be Empathetic. How would you know what people are saying about you and your brand and how to respond immediately send effectively to those social media while maintaining the reputation of your Brands and Organization?
 

 

Social Media Crisis Management Seminar & Workshop
March 26 – 27, 2018 Hilton Sukhumvit Bangkok
 

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In order for you to effectively manage and response to online and social media crisis situation, Saenruk Innovation Co., Ltd. and My Digital Partner Co., Ltd. Thailand’s leading and dynamic Data Management and Social Media Monitoring companies are joining hands in organizing a two-day workshop Social Media Crisis Management aims to equip you with the skills to understand, implement and manage the elements of online and social media crisis management plan. It will provide the theoretical knowledge and professional skills so that participants can practice effective engagement with media and key influences as well.

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This is the only workshop that you can hands-on online cases as well as new tools to help you manage online crisis better than ever before.
 

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Workshop Objectives
The workshop will provide a detailed insight into the practice of crisis management and communication particularly in Social Media arena at a professional level.  Participants will learn the core elements of crisis planning so that they can design, implement, manage and evaluate an effective communications strategy.  By the end of the two-day workshop you will be able to:
• Understand the big picture of crisis management, online and social media communication, how it effects a corporate reputation, assessment and risk management when handle a crisis.
• Plan a strategic crisis communication function in engaging stakeholders to rebuild and enhance corporate reputation, image and delivery of the organization’s communication objectives aligned to the business plan.
• Have an overall comprehension of the tools and techniques of online communication to engage and empower stakeholders
• Understand how the mass media and online media operates and the PR tools of engagement to both online and traditional media influencers.
• Hands-on PR tools used in crisis communication management as well as the latest crisis communication application.

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Opportunity to exchange your view with Crisis Management experts

Gain online crisis management insights led by Ms. Pongtip Thesaphu, a well-recognized Public Relations practitioner in Thailand.  Pongtip acquires more than 25 years of experiences in corporate communications from multi-national companies such as Unilever, American Express, Phillip Morris and leading Thai organization such as the Stock Exchange of Thailand and the Thai Credit Guarantee Corporation, a specific financial institution, Finance Ministry with extensive knowledge of managing crisis communication management.

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Top with real case studies from financial, consumer products industries as well as media representatives to guide you to the most effective strategies when handling online media.

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Who Should Attend this workshop
As crisis management is a Team effort, it is suitable and essential for personnel from various departments in the organization including corporate communication, risk management, operation and any of the crisis management team members with the responsibility of crisis planning and crisis communication.

 

Workshop Learning Outcomes
On successful completion participants will have the ability to:
• Evaluate the organizations needs in order to design, implement and manage a crisis management and online crisis communication strategy for projects, campaigns and the overall organizational needs
• Evaluate the organizations issues and define issues strategy to prevent crisis situations
• Engage the mass media and influencers using the appropriate PR tools of media and mass communication engagement
• Understand the importance of written and oral communication to improve their delivery of sufficient messaging during online crisis situation
• Mindset to manage crisis situation more effectively

 

Workshop agenda :

Day 1 : Monday 26 March, 2018

• Understand the online and social media environment and the effect they have on your brands and organization reputation
• Learn the nature of crisis, online crisis and definition.  Learn how crisis management policy, crisis management manual is designed and implemented.
• Learn the importance of issues aligned with your business plan that may at the end turn to hit you as crisis.
• Learn how to develop issue management strategy
• Listen to real cases and strategies the big organizations have done to handle crisis situations
• Hands-on development of crisis communication strategy

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Day 2 : Tuesday 27 March, 2018
• Understand how the media and online media works, what the media needs, their composition in terms of print, broadcast and online.   Developing media outreach plan and relationships. 
• Learn how to develop media writing skills and techniques. Content will include structure press statement writing; writing for digital and social media; Press Briefings, Off the Record, Preparing for media interviews, for print, radio and TV.
• Gain an insight into the online tools of engagement.  Participants will learn how to create effective and meaningful relationships with influencers across the spectrum of the operating landscape in time of a crisis.

 

Price :
• Course fees Baht 25,000 / person, early-bird registration till March 20th is Baht. 20,000.-

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Preparation
• Participants should bring their own laptop to attend workshop